Skip to articles

EVOKE Insights

Ideas for your next
stage of growth.

Practical thinking on creative strategy, advertising and testing for DTC founders and marketing teams.

Creative strategy10 minute read

How to win at DTC advertising in 2027.

Oksana Igumnova
Oksana IgumnovaCo-founder of EVOKE & DTC Growth Strategist

Give different customers a reason to buy. Explore Meta’s retrieval updates, the role of AI and a vitamin C example that turns audiences, angles and formats into a practical creative-testing plan.

Read the article