+26.2% ROASwith 10% more
ad spend.
Performance creative and structured testing for a brand bringing wellness and beauty devices into everyday routines.
01 Rest
02 Daily ritual
03 At-home care
A stronger return. More room to grow.
Reported performance
Return on ad spend
+26.2%
Higher ROAS as investment increased.
2.1× → 2.65×ROAS improvement
+10%Ad spend
The focus. Efficiency at scale.
Improve the return on advertising spend while increasing investment in paid acquisition.
For a brand offering at-home wellness and beauty devices, creative needed to give people different ways to understand the products and picture them in everyday life.
From creative ideas to the next test.
The approach01 /
Build creative variety
Creator-led UGC, product demonstrations and static ads introduced the products through different formats.
02 /
Test with structure
Structured testing connected creative production with performance analysis.
03 /
Learn and refine
Findings informed new ideas and iterations of existing concepts for the next round of creative.