+236% total salesin one year.
Creative strategy, UGC production and ongoing testing supporting a broader programme of customer acquisition, conversion and retention.
A year of growth. In context.
Store-level results
+236%
Year-over-year sales growth.
The result reflects store-level sales growth during a broader programme of marketing and commercial activity. Creative strategy, UGC production and ongoing testing supported that programme.
The challenge. Growth needs ideas.
As the brand expanded into new European markets, customer acquisition became more expensive. It needed a consistent flow of creative ideas to reach new audiences, communicate product benefits and address the questions preventing customers from purchasing.
The challenge was to build a repeatable process that connected customer insight, creative production and performance analysis.
The strategy. Insight into action.
Weekly insights from paid-media performance, customer feedback and product priorities shaped the creative direction.
These insights became detailed briefs for creators, designers and video editors. Each brief connected a customer need with a relevant product benefit, a clear demonstration and a call to action.
The work covered direct-response UGC scripts, product demonstrations, promotional assets and creative support for product launches.
Creative testing
Testing explored different messaging angles, formats, creators and customer pain points.
Messaging
Customer needs, buying motivations and product benefits.
Formats
Different ways to demonstrate and explain the products.
Creators
Different people and presentations of the products.
Objections
Questions that created uncertainty before purchase.
Creative testing was supported by landing-page and lead-magnet testing, connecting the advertising message with the next step in the customer journey.
Keep learning. Keep creating.
Performance findings informed the next production brief.
Weekly reviews brought together paid-media insights, customer feedback and ideas from the creative team. These informed refinements to existing concepts and the development of new approaches.
This ongoing process connected strategy, production and media buying, giving the team a consistent way to turn learning into the next round of creative tests.