+236% total sales
in one year.
Performance creative and structured testing for a Netherlands-based D2C beauty brand.
Book a call ↗We help 7- and 8-figure DTC brands scale and lower acquisition costs with diverse, strategically driven creative.
AI concept







Performance creative and structured testing for a Netherlands-based D2C beauty brand.
Performance creative and structured testing for a DTC wellness technology brand.
EVOKE is a performance creative agency for DTC and ecommerce brands. We bring creative strategy, ad production and ongoing iterations together, with direct senior involvement.
Work with us alongside your media buyer, or bring creative and media buying together in one engagement.
UGC creators and photo/video production are scoped to your plan.
Our method connects customer insight, creative diversity and testing with one commercial goal: lower CPA, stronger ROAS and more room to scale.
Book a call ↗We study your customers, offer, margins and campaign performance to identify what the next round of creative needs to address.
We develop distinct angles, messages and formats around different customer needs, creating meaningful opportunities to test.
Clear hooks, product demonstrations, credible proof and relevant calls to action shape every brief and edit.
Together with your media buyer, we assess creative against agreed CPA, ROAS and business targets, with enough evidence to guide the next move.
We work with your media buyer to expand successful angles, refresh fatigued creative and introduce new tests as ad spend grows, keeping your performance goals in view.
We take the best of both worlds. We work with real UGC creators and film in studios, homes and on location. Alongside that, we use AI to explore new visual directions, create more variations and speed up production.

Swipe to explore the creative variations
I’ve been on your side of the table.
As a former DTC co-founder, I worked with 4 agencies in 2 years. I came away disappointed each time.
I wanted a partner who took the time to understand the business, stayed close to the work, and felt invested in the results.
That experience shaped EVOKE and how we work with every brand.
That’s the agency I wanted to hire.
It’s the one we’re building.
We start with a creative strategy aligned with your commercial goals and growth plan. Typically, the first week focuses on your business, products, audience, competitors, market trends and past creative performance. We turn those insights into a production and testing plan built around audience segments and creative angles.
Your team includes a senior creative strategist, designer, video editor and AI editor, with UGC creators and photo or video shoots scoped to your plan. Production volume reflects your media spend and testing needs. Then we produce, test, learn and iterate in close collaboration with your team. Media buying can be included when you need a broader growth plan.
Yes. We work alongside in-house media buyers, freelancers and media-buying agencies. We start by reviewing the ad account together and discussing what has already been tested, what performed well and what the team learned.
EVOKE turns those insights into a creative strategy, production plan and testing plan. We produce the assets, your media buyer launches them, and we review the results together to decide what to iterate or test next. We act as an extension of your team, keeping production and performance closely connected.
We build a steady flow of fresh creative around different audience segments, customer questions and buying motivations. The mix can include UGC, educational content for people who haven’t yet recognised the problem, static ads, studio and outdoor shoots, and AI creative to support volume and variety.
We follow emerging trends on social platforms and adapt relevant ideas into ads that feel native. Then we review performance against your acquisition and commercial goals, iterate successful concepts, and use those learnings to guide the next production round as your ad spend grows.
Your week is full.
Your fridge can be, too.