Boutique performance creative agency

Performance
creatives
that scale.

We help 7- and 8-figure DTC brands scale and lower acquisition costs with diverse, strategically driven creative.

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Burgundy eye stick: one shade, three moodsAI concept
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Lip-care concept: Color, meet careAI concept
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A deliberately small client roster. Direct senior involvement.
A team that takes the time to understand your business.
Trusted by
Just FoodBABORNamakaHalcyon DaysLa Première
Selected results

Growth you can
put a number on.

What you get

Your creative team.
Working as one.

EVOKE is a performance creative agency for DTC and ecommerce brands. We bring creative strategy, ad production and ongoing iterations together, with direct senior involvement.

Work with us alongside your media buyer, or bring creative and media buying together in one engagement.

UGC creators and photo/video production are scoped to your plan.

The EVOKE approach

Creative diversity.
Built for profitable scale.

Our method connects customer insight, creative diversity and testing with one commercial goal: lower CPA, stronger ROAS and more room to scale.

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01 / UNDERSTAND THE BUSINESS

Start with the growth challenge.

We study your customers, offer, margins and campaign performance to identify what the next round of creative needs to address.

02 / BUILD CREATIVE DIVERSITY

Give different customers a reason to buy.

We develop distinct angles, messages and formats around different customer needs, creating meaningful opportunities to test.

03 / PRODUCE FOR RESPONSE

Turn the strategy into persuasive ads.

Clear hooks, product demonstrations, credible proof and relevant calls to action shape every brief and edit.

04 / TEST AGAINST YOUR TARGETS

Make performance the basis for decisions.

Together with your media buyer, we assess creative against agreed CPA, ROAS and business targets, with enough evidence to guide the next move.

05 / DEVELOP AND SCALE

Turn winning concepts into room to scale.

We work with your media buyer to expand successful angles, refresh fatigued creative and introduce new tests as ad spend grows, keeping your performance goals in view.

The best of both worlds

Human creativity.
Expanded by AI.

We take the best of both worlds. We work with real UGC creators and film in studios, homes and on location. Alongside that, we use AI to explore new visual directions, create more variations and speed up production.

Avelune Skin concept showing product photography and multiple creators expanding into a large collection of vertical, square and portrait ad variations.

Swipe to explore the creative variations

Note from the Founder.

I’ve been on your side of the table.

As a former DTC co-founder, I worked with 4 agencies in 2 years. I came away disappointed each time.

I wanted a partner who took the time to understand the business, stayed close to the work, and felt invested in the results.

That experience shaped EVOKE and how we work with every brand.

  • A deliberately small client roster
  • Direct senior involvement
  • Creative connected to performance

That’s the agency I wanted to hire.
It’s the one we’re building.

Oksana Igumnova, co-founder of EVOKE
Oksana IgumnovaCo-founder, EVOKE
Before we talk

Working together.

What does an engagement with EVOKE include?

We start with a creative strategy aligned with your commercial goals and growth plan. Typically, the first week focuses on your business, products, audience, competitors, market trends and past creative performance. We turn those insights into a production and testing plan built around audience segments and creative angles.

Your team includes a senior creative strategist, designer, video editor and AI editor, with UGC creators and photo or video shoots scoped to your plan. Production volume reflects your media spend and testing needs. Then we produce, test, learn and iterate in close collaboration with your team. Media buying can be included when you need a broader growth plan.

Can you work with our existing media buyer?

Yes. We work alongside in-house media buyers, freelancers and media-buying agencies. We start by reviewing the ad account together and discussing what has already been tested, what performed well and what the team learned.

EVOKE turns those insights into a creative strategy, production plan and testing plan. We produce the assets, your media buyer launches them, and we review the results together to decide what to iterate or test next. We act as an extension of your team, keeping production and performance closely connected.

How do you tackle creative fatigue as we scale?

We build a steady flow of fresh creative around different audience segments, customer questions and buying motivations. The mix can include UGC, educational content for people who haven’t yet recognised the problem, static ads, studio and outdoor shoots, and AI creative to support volume and variety.

We follow emerging trends on social platforms and adapt relevant ideas into ads that feel native. Then we review performance against your acquisition and commercial goals, iterate successful concepts, and use those learnings to guide the next production round as your ad spend grows.

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