D2C beauty
Shopify total sales · 2025 vs 2024
Netherlands-based D2C beauty brand
+236% total sales
in one year.
Performance creative and structured testing for a Netherlands-based D2C beauty brand.
Book a call ↗Boutique performance creative agency
Performance
creatives
that scale.
We help 7- and 8-figure DTC brands scale and lower acquisition costs with diverse, strategically driven creative.
Product video
AI conceptCreator video
Creator video
Creator video
Product video
Product video
Product video
Creator video
Product video
A deliberately small client roster. Direct senior involvement.
A team that takes the time to understand your business.
A team that takes the time to understand your business.
Trusted by
Selected results
Growth you can
put a number on.
+236% total sales
Wellness & Health
DTC wellness technology brand
+26.2% ROAS.
10% more ad spend.
Performance creative and structured testing for a DTC wellness technology brand.
01 / 02
Explore the results
The creative library
Fresh angles.
Different ways to sell.
What you get
Your creative team.
Working as one.
We bring creative strategy, concepts, ad production and ongoing iterations together in one team.
Work with us alongside your media buyer, or bring creative and media buying together in one engagement.
UGC creators and photo/video production are scoped to your plan.
The EVOKE approach
Creative diversity.
Built for profitable scale.
Our method connects customer insight, creative diversity and testing with one commercial goal: lower CPA, stronger ROAS and more room to scale.
Book a call ↗01 / UNDERSTAND THE BUSINESS
Start with the growth challenge.
We study your customers, offer, margins and campaign performance to identify what the next round of creative needs to address.
02 / BUILD CREATIVE DIVERSITY
Give different customers a reason to buy.
We develop distinct angles, messages and formats around different customer needs, creating meaningful opportunities to test.
03 / PRODUCE FOR RESPONSE
Turn the strategy into persuasive ads.
Clear hooks, product demonstrations, credible proof and relevant calls to action shape every brief and edit.
04 / TEST AGAINST YOUR TARGETS
Make performance the basis for decisions.
Together with your media buyer, we assess creative against agreed CPA, ROAS and business targets, with enough evidence to guide the next move.
05 / DEVELOP AND SCALE
Turn winning concepts into room to scale.
We work with your media buyer to expand successful angles, refresh fatigued creative and introduce new tests as ad spend grows, keeping your performance goals in view.
The best of both worlds
Human creativity.
Expanded by AI.
We take the best of both worlds. We work with real UGC creators and film in studios, homes and on location. Alongside that, we use AI to explore new visual directions, create more variations and speed up production.
Swipe to explore the creative variations
Note from the Founder.
I’ve been on your side of the table.
As a former DTC co-founder, I worked with 4 agencies in 2 years. I came away disappointed each time.
I wanted a partner who took the time to understand the business, stayed close to the work, and felt invested in the results.
That experience shaped EVOKE and how we work with every brand.
- A deliberately small client roster
- Direct senior involvement
- Creative connected to performance
That’s the agency I wanted to hire.
It’s the one we’re building.
Oksana IgumnovaCo-founder, EVOKE
Before we talk
A few things
you might wonder.
Who is EVOKE a good fit for?
We focus on DTC brands with seven or eight figures in annual revenue, established products, active paid acquisition and the capacity to test new creative. Health, wellness and beauty are areas where we bring particular experience.
Can you work with our media buyer?
Yes. We work alongside your internal team or media-buying partner, connecting creative strategy and production with campaign feedback. If you need both creative and media buying, we can scope them together.
Can we use the footage we already have?
Yes. We can develop new concepts and edits from existing assets, create fresh content, or combine both. We agree the production scope around your needs.
Who will work on our creative?
Your core creative team includes a senior creative strategist, designer, video editor and AI creative specialist. We agree deliverables and the creator and production scope around your goals before work begins.
Your next stage
Let’s scale your brand
with diverse creatives.
A NOTE TO YOUR NEXT CUSTOMERGood food.
One less
thing to do.
One less
thing to do.
Your week is full.
Your fridge can be, too.