Evoke digital agencyBook a call ↗
Boutique performance creative agency

Performance
creatives
that scale.

We help 7- and 8-figure DTC brands scale and lower acquisition costs with diverse, strategically driven creative.

Book a call ↗Explore our work ↓
Product video
Burgundy eye stick: one shade, three moodsAI concept
Creator video
Creator video
Creator video
Product video
Product video
Product video
Creator video
Lip-care concept: Color, meet careAI concept
Product video
Creative built around your brand.
A deliberately small client roster. Direct senior involvement.
A team that takes the time to understand your business.
Trusted by
Just FoodBABORNamakaHalcyon DaysLa Première
Selected results

Growth you can
put a number on.

D2C beauty
Shopify total sales · 2025 vs 2024
Netherlands-based D2C beauty brand

+236% total sales
in one year.

Performance creative and structured testing for a Netherlands-based D2C beauty brand.

Read the case study
Wellness & Health
DTC wellness technology brand

+26.2% ROAS.
10% more ad spend.

Performance creative and structured testing for a DTC wellness technology brand.

Read the case study
01 / 02
Explore the results
What you get

Your creative team.
Working as one.

UGC creators and photo/video production available, scoped to your plan.

Boutique, on purpose

Your brand.
Our focus.

A deliberately small client roster gives us the time to understand your business and stay close to the work.

Direct senior involvementA team that knows your brandCreative connected to performance
The EVOKE approach

Creative diversity.
Built for profitable scale.

Our method connects customer insight, creative diversity and testing with one commercial goal: lower CPA, stronger ROAS and more room to scale.

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01 / UNDERSTAND THE BUSINESS

Start with the growth challenge.

We study your customers, offer, margins and campaign performance to identify what the next round of creative needs to address.

02 / BUILD CREATIVE DIVERSITY

Give different customers a reason to buy.

We develop distinct angles, messages and formats around different customer needs, creating meaningful opportunities to test.

03 / PRODUCE FOR RESPONSE

Turn the strategy into persuasive ads.

Clear hooks, product demonstrations, credible proof and relevant calls to action shape every brief and edit.

04 / TEST AGAINST YOUR TARGETS

Make performance the basis for decisions.

Together with your media buyer, we assess creative against agreed CPA, ROAS and business targets, with enough evidence to guide the next move.

05 / DEVELOP AND SCALE

Turn winning concepts into room to scale.

We work with your media buyer to expand successful angles, refresh fatigued creative and introduce new tests as ad spend grows, keeping your performance goals in view.

Note from the Founder.

I’ve been on your side of the table.

As a former DTC co-founder, I worked with 4 agencies in 2 years. I came away disappointed each time.

I wanted a partner who took the time to understand the business, stayed close to the work, and felt invested in the results.

That experience shaped EVOKE: a deliberately small client roster, direct senior involvement, and a team that cares about what happens after the ads go live.

That’s the agency I wanted to hire.
It’s the one we’re building.

Oksana Igumnova, co-founder of EVOKE
Oksana IgumnovaCo-founder, EVOKE
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Before we talk

A few things
you might wonder.

Who is EVOKE a good fit for?

We focus on DTC brands with seven or eight figures in annual revenue, established products, active paid acquisition and the capacity to test new creative. Health, wellness and beauty are areas where we bring particular experience.

Can you work with our media buyer?

Yes. We work alongside your internal team or media-buying partner, connecting creative strategy and production with the feedback from your campaigns.

Can we use the footage we already have?

Yes. We can develop new concepts and edits from existing assets, create fresh content, or combine both. We agree the production scope around your needs.

Who will work on our creative?

Your core creative team includes a senior creative strategist, designer, video editor and AI creative specialist. We agree deliverables and the creator and production scope around your goals before work begins.

Your next stage

Let’s scale your brand
with performance creatives that scale.

Book a call ↗

EVOKESelected results
Book a Call
Case 01Netherlands-based D2C beauty

+236% total salesin one year.

Creative strategy, UGC production and ongoing testing supporting a broader programme of customer acquisition, conversion and retention.

Creative strategyUGC productionStructured testing
Illustrative peach lip-care creative conceptIllustrative burgundy eye-stick concept showing three makeup looks
Illustrative creative concepts · Visual direction examples, not client campaign assets

A year of growth. In context.

Store-level results
Shopify total sales · January–December 2025 vs January–December 2024
Shopify total sales

+236%

Year-over-year sales growth.

Jan–Dec 2025Reporting period
Jan–Dec 2024Comparison period

The result reflects store-level sales growth during a broader programme of marketing and commercial activity. Creative strategy, UGC production and ongoing testing supported that programme.

The challenge. Growth needs ideas.

As the brand expanded into new European markets, customer acquisition became more expensive. It needed a consistent flow of creative ideas to reach new audiences, communicate product benefits and address the questions preventing customers from purchasing.

The challenge was to build a repeatable process that connected customer insight, creative production and performance analysis.

The strategy. Insight into action.

Weekly insights from paid-media performance, customer feedback and product priorities shaped the creative direction.

These insights became detailed briefs for creators, designers and video editors. Each brief connected a customer need with a relevant product benefit, a clear demonstration and a call to action.

The work covered direct-response UGC scripts, product demonstrations, promotional assets and creative support for product launches.

Creative testing

Testing explored different messaging angles, formats, creators and customer pain points.

Messaging

Customer needs, buying motivations and product benefits.

Formats

Different ways to demonstrate and explain the products.

Creators

Different people and presentations of the products.

Objections

Questions that created uncertainty before purchase.

Creative testing was supported by landing-page and lead-magnet testing, connecting the advertising message with the next step in the customer journey.

Keep learning. Keep creating.

Performance findings informed the next production brief.

Weekly reviews brought together paid-media insights, customer feedback and ideas from the creative team. These informed refinements to existing concepts and the development of new approaches.

This ongoing process connected strategy, production and media buying, giving the team a consistent way to turn learning into the next round of creative tests.

Ready for your
next growth story?

Book a Call
EVOKE / Strategy. Creative. Growth.Case 01 — D2C beauty
EVOKESelected results
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Case 02DTC wellness technology

+26.2% ROASwith 10% more
ad spend.

Performance creative and structured testing for a brand bringing wellness and beauty devices into everyday routines.

Creative strategyUGC & product demosCreative testing
Three illustrative wellness scenes: rest in a cream and olive bedroom, an LED-mask coffee routine, and microcurrent facial care

01 Rest

02 Daily ritual

03 At-home care

Illustrative creative concepts · Client name withheld

A stronger return. More room to grow.

Reported performance
Reconstructed Meta Ads dashboard illustration with €428,184.22 spent and €1,134,688.19 purchase conversion value
Return on ad spend

+26.2%

Higher ROAS as investment increased.

2.1× → 2.65×ROAS improvement
+10%Ad spend

The focus. Efficiency at scale.

Improve the return on advertising spend while increasing investment in paid acquisition.

For a brand offering at-home wellness and beauty devices, creative needed to give people different ways to understand the products and picture them in everyday life.

From creative ideas to the next test.

The approach
01 /

Build creative variety

Creator-led UGC, product demonstrations and static ads introduced the products through different formats.

02 /

Test with structure

Structured testing connected creative production with performance analysis.

03 /

Learn and refine

Findings informed new ideas and iterations of existing concepts for the next round of creative.

EVOKE / Strategy. Creative. Growth.Case 02 — Wellness technology