01 / THE WORK
A lovely product still needs a clear reason to buy.
Your customer may like the packaging, watch the demonstration and still leave without buying. They might be unsure whether the product fits their routine, what makes it different or whether it is right for them.
That is where we start. We connect the product with a specific buying motivation, show the relevant proof and make the next step clear. The creative should help someone understand the choice they are making.
For beauty, haircare and wellness products, this often means showing how something works in real life. A useful demonstration, a founder explaining a product decision or a creator answering a common question can give an ad a more meaningful job than simply attracting attention.
02 / THE WORK
One team, from the customer question to the finished ad.
We bring together a senior creative strategist, designer, video editor and AI creative specialist. Your plan can include:
- Customer and creative research: product priorities, customer feedback, objections and existing ad performance.
- Concepts and messaging: distinct reasons to care, with scripts and briefs that connect the idea to the product.
- Creator content and filming: UGC, founder footage, product demonstrations and material filmed in studios, homes or on location.
- Design and editing: static ads, video edits, motion treatments and variations suited to the agreed placements.
- Ongoing learning: performance reviews with your media buyer, refinements to promising concepts and new directions to test.
Creator involvement, filming, deliverables and usage requirements are scoped around your plan. We can work with the footage you already have, produce fresh material or combine both.
03 / THE WORK
One product. Several reasons to pay attention.
Take a heatless curling set. Producing more versions of the same routine is one option. A more useful starting point is to explore different questions:
“How does it fit into my evening?”
A creator demonstrates the steps at home, showing the actual setup and use.
“What do I need to know before trying it?”
A close-up tutorial answers a practical question about sectioning or securing the hair.
“Why choose this particular set?”
A founder explains a genuine product-design decision, supported by a clear demonstration.
These are illustrative directions, not reported campaign results. Each starts from a different customer question. Once an idea is promising, we can explore different openings, presenters and edits. See how we organise that work in our creative strategy process.
04 / THE WORK
Real people. More room for creative exploration.
We work with real creators and filming because product use, personality and lived experience matter. AI helps us explore visual directions, diversify executions and speed up appropriate parts of production.
The starting point stays the same: your brand, your product and an honest message. Generated visuals do not become customer testimonials, and an illustrative concept does not become evidence of a result. We agree the right production mix for the idea and the assets available.
If creator content is your immediate priority, explore our UGC ads approach.
05 / THE WORK
Relevant work, with the numbers in context.
Netherlands-based DTC beauty brand: Shopify total sales increased 236% in January to December 2025 compared with the same period in 2024. Creative strategy, UGC production and ongoing testing supported a wider programme of acquisition, conversion and retention. Read the beauty case.
DTC wellness technology brand: the published case reports ROAS moving from 2.1× to 2.65×, a 26.2% increase, alongside 10% more ad spend. The work combined creator content, demonstrations, static ads and structured testing. Read the wellness case.
Client identities remain private. Case-page concept visuals are labelled where illustrative.
06 / THE WORK
Close to your business. Easy to work with your team.
EVOKE is deliberately small, with direct senior involvement. Oksana brings in-house DTC growth experience to conversations about acquisition, conversion, retention and commercial priorities.
Keep your existing media buyer and bring us in for creative strategy and production. If you want full paid ads management, we can scope creative and media buying together. Responsibilities and deliverables are agreed before work begins.
We are best suited to established DTC brands with active paid acquisition and the capacity to test. Beauty & wellness is a particular focus, with broader DTC experience informing the work.
A few practical questions.
Do you only work with beauty & wellness brands?
These are areas of particular experience, but EVOKE also works with suitable DTC brands in other categories. Product maturity, the growth challenge and the ability to test matter when assessing fit.
Can you use our existing creators and footage?
Yes. We can build around suitable existing material and add new production where the creative plan needs it. We review the available assets and usage permissions before scoping the work.
Let’s find your next creative direction.
Tell us about your brand, current advertising and the questions your creative needs to answer. We will discuss where EVOKE can help.