Questions about working with EVOKE.
From the first strategy session to ongoing creative testing, here’s what to expect when we work together.
What kind of ecommerce agency is EVOKE?
EVOKE is an ecommerce agency focused on performance creative for DTC brands. We bring creative strategy, UGC and ad production together. Work with us alongside your existing media buyer, or scope full ecommerce ads management with creative and media buying together.
Who is EVOKE a good fit for?
We work with DTC brands with established products and active paid acquisition. Our clients need a consistent flow of fresh ad creatives to keep campaigns effective and support profitable growth at scale.
Which industries do you work with?
Our focus is beauty, health, wellness & lifestyle DTC brands. That includes skincare and cosmetics, haircare and accessories, supplements and nutrition, wellness devices, homeware and apparel.
We build creative around what customers need to understand, see and believe before buying. Explore our beauty & wellness creative work for examples of our approach.
What does an engagement with EVOKE include?
We start with a creative strategy aligned with your commercial goals and growth plan. Typically, the first week focuses on your business, products, audience, competitors, market trends and past creative performance. We turn those insights into a production and testing plan built around audience segments and creative angles.
Your team includes a senior creative strategist, designer, video editor and AI editor, with UGC creators and photo or video shoots scoped to your plan. Production volume reflects your media spend and testing needs. Then we produce, test, learn and iterate in close collaboration with your team. Media buying can be included when you need a broader growth plan.
Can you work with our existing media buyer?
Yes. We work alongside in-house media buyers, freelancers and media-buying agencies. We start by reviewing the ad account together and discussing what has already been tested, what performed well and what the team learned.
EVOKE turns those insights into a creative strategy, production plan and testing plan. We produce the assets, your media buyer launches them, and we review the results together to decide what to iterate or test next. We act as an extension of your team, keeping production and performance closely connected.
How do you tackle creative fatigue as we scale?
We build a steady flow of fresh creative around different audience segments, customer questions and buying motivations. The mix can include UGC, educational content for people who haven’t yet recognised the problem, static ads, studio and outdoor shoots, and AI creative to support volume and variety.
We follow emerging trends on social platforms and adapt relevant ideas into ads that feel native. Then we review performance against your acquisition and commercial goals, iterate successful concepts, and use those learnings to guide the next production round as your ad spend grows.
Can we use the footage we already have?
Yes. We can develop new concepts and edits from existing assets, create fresh content, or combine both. Our UGC agency approach connects creator content with your wider creative plan. We agree the production scope around your needs.
Who will work on our creative?
Your core creative team includes a senior creative strategist, designer, video editor and AI creative specialist. We agree deliverables and the creator and production scope around your goals before work begins.
Still have a question?
Tell us about your brand, your goals and what you need from a creative partner.