We started working with Anna and Paul, a Luxembourg chain of cafes and ice cream shops during the COVID pandemic. The company wanted to increase its brand awareness and appeal to a younger audience.
We developed a social media marketing strategy that included three platforms: Instagram, Facebook, and TikTok. Since the company sought to reach a young audience (18-24), we focused on creating trending video content and unique visuals. We also worked with influencers and ran Facebook Ads to promote Anne and Paul.