The Ask:
We started working with Anna and Paul, a Luxembourg chain of cafes and ice cream shops during the COVID pandemic. The company wanted to increase its brand awareness and appeal to a younger audience.
Our Solution:
We developed a social media marketing strategy that included three platforms: Instagram, Facebook, and TikTok. Since the company sought to reach a young audience (18-24), we focused on creating trending video content and unique visuals. We also worked with influencers and ran Facebook Ads to promote Anne and Paul.
We started working with Anna and Paul, a Luxembourg chain of cafes and ice cream shops during the COVID pandemic. The company wanted to increase its brand awareness and appeal to a younger audience.
Our Solution:
We developed a social media marketing strategy that included three platforms: Instagram, Facebook, and TikTok. Since the company sought to reach a young audience (18-24), we focused on creating trending video content and unique visuals. We also worked with influencers and ran Facebook Ads to promote Anne and Paul.
Anna & Paul
Increased online and offline brand awareness for Anna and Paul
+780k
Impressions
Engagement
Cumulative Followers
9,1K
+236,9K
Results:
Audience growth by 27,8%
Boosted traffic to the store online and offline
Increased brand awareness through commercial partnerships
